Sephora has a loyalty program for customers who spend over $1,000 during the calendar year called VIB Rouge. I’ve been a Sephora VIB Rouge member for two years now and the question I always get asked is: Is VIB Rouge worth it? What are the perks? How do I become a VIB Rouge member?
Sephora’s loyalty program has three tiers:
The first tier is called Beauty Insider and anyone can become a member, all they have to do is create an account. Perks include a free birthday gift and free beauty classes.
The next tier is called VIB, which you become a member of when you hit $350 in purchases during the year. Perks include everything that you get as a Beauty Insider plus access to seasonal savings and a free custom makeover. Sometimes, you also get special promo codes to redeem for gift with purchases.
Sephora VIB Rouge Perks
Is Sephora VIB Rouge Worth It?
My answer is that it’s not worth it to purposely try to hit. However, Sephora occasionally runs promotions where they offer 2x or 3x the amount of points per purchase. Usually $1 = 1 point so you need 1000 points to hit VIB Rouge. If you spend during the 3x promotion, you could hit VIB Rouge with only $334. But, like I said before, I don’t think VIB Rouge is something that is worth purposely trying to reach. If it happens, it happens.
Sephora VIB Rouge: it’s not just a status, it’s a state of mind. Is anyone else a member? What are your thoughts on the program?